Who we are?

Nova Assurance:
Your Safety Net for Wellness and
Care in Life’s Unpredictable Journey

Nova Health is an International Private Medical Insurance (IPMI) brand in strategic partnership with DNIRC (Dubai National Insurance & Reinsurance Company), dedicated to providing a wellness-focused health insurance solution.
Backed by an A-rated international reinsurance company, we deliver world-class healthcare standards and exceptional service quality. Beyond offering comprehensive medical coverage, Nova Health provides exclusive corporate wellness services designed to enhance employee well-being and productivity.
Once enrolled, our members receive continuous wellness support throughout the year — powered by advanced technology and guided by a team of experts.
Our claims administration is managed by NAS/NEURON within the UAE and supported by an international TPA network for seamless direct billing across the globe.

Our Story

Our Story

Our journey began with a vision to redefine the traditional concept of insurance. At Nova Hello Health, we go beyond offering coverage — we focus on managing and improving wellness. Our goal is to empower individuals and organizations to achieve lasting health and happiness, setting a new standard in wellness-driven insurance.

Our Plans

Our Plans

We aim to transform the healthcare landscape by placing wellness at the heart of every insurance plan. Nova Health provides comprehensive SME-focused international and regional insurance solutions that combine protection with proactive wellness care — helping members live confidently, with balance and peace of mind.

Our Service

Our Service

As a wellness-driven insurance brand in partnership with DNIRC, Nova Health offers SME International and SME Regional plans that include free access to our Wellness Programs — featuring Onsite Health Management, At-Home Health Management, Chronic Disease Management, Telehealth through TruDoc, Global Assist, and Daily Wellness Management.

Why Choose Us?

Why choose us?

Our Core Values for
Industry Leadership

01

Unique Approach

We stand apart through our commitment to innovation and wellness. Nova Health is among the first in the UAE to provide an insurance experience built around holistic well-being and maximum value for members.

02

Comprehensive Wellness

Our wellness programs are crafted to work hand-in-hand with your insurance plan, ensuring complete support for your physical and emotional well-being — guided by internationally trained medical professionals.

03

Unmatched Support

We’re here for our members every step of the way — whether it’s assistance with claims, guidance on wellness benefits, or tips for a healthier lifestyle. Nova Health ensures care that extends beyond coverage.

04

Expert Team

Our team combines decades of experience in healthcare and insurance. With specialists and globally trained medical experts, we deliver service excellence you can trust.

Frequently Asked Questions

Nova Health stands out as one of the first brands in the UAE to offer wellness-driven health insurance tailored for small and medium enterprises. Our plans — SME International and SME Regional — come with specially designed Wellness Program benefits that are completely free of charge, combining comprehensive coverage with a proactive approach to well-being.

Yes. Nova Health is dedicated to managing both international and regional health insurance needs — ensuring comprehensive coverage wherever your team operates. Our plans, SME International and SME Regional, are designed to provide flexible benefits along with exclusive wellness programs included at no extra cost.

Nova Health offers a comprehensive range of free Wellness Program benefits designed to support your overall well-being. These include Onsite Health Management, bringing health assessments and wellness activities directly to your workplace; At-Home Health Management, offering specialized screenings for chronic conditions for members aged 40 and above; and Chronic Disease Management, providing personalized care plans crafted by healthcare specialists. Members can also access Telehealth through TruDoc for on-the-go medical consultations, Global Assist for worldwide support with hospitals, pharmacies, and healthcare providers during emergencies, and Daily Wellness Management through the HealthifyMe app, featuring free personalized diet plans and fitness guidance.

Nova Health partners with top-rated Third-Party Administrators (TPAs) to ensure seamless, globally compliant claims management. NAS/NEURON handles claims within the UAE and coordinates international claims through a trusted global network, providing members with smooth and efficient claim processing wherever they receive care.